Webinar and 5-Day Challenge Implementation Specialist

Role: Marketing Manager (Direct Response + PM)
Full-Time | Remote | EST Hours

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to drive execution and help us move faster and cleaner across all direct response marketing campaigns.

Key Responsibilities:

You will be the POINT execution "field athlete" who will be executing everything end to end for a 5-day challenge or live webinar, with paid META ads as the main traffic source.

You should be able to:

• Write FB ad copy end to end
• Manage FB ad campaign
• Familiarity with Hyros for ad tracking (and can set up all codes end to end)
• Webinarjam software (how to execute the webinar)
• Write VSL scripts for Richard to read off of word for word
• Write Webinar scripts + build webinar slides end to end
• Create one time "offers" that are "irresistible " within the offer section of the webinar that have urgency and scarcity
• Be an execution machine: write headlines, VSL hooks, webinar copy, basic funnel flows, DM call-to-actions, etc.
• Own campaign project management: break down initiatives into SOPs, assign ClickUp tasks, set deadlines, and keep all stakeholders on track.
• Coordinate with creative team: Loom walkthroughs for designers/editors, review drafts, give copy guidance.

Ideal Profile:

• Strong copy instincts and love for marketing psychology.
• Obsessed with direct response (ads, VSLs, webinars, long-form funnels).
• Organized, reliable, high personal standards. Doesn’t need handholding.
• Comfortable using ClickUp, Loom, Google Docs, Notion.
• Speaks English fluently.
• Strong executor.
  

This is a high-upside role. Long term, this person could grow into our full-time Head of Marketing role with the right performance and alignment.