UX/UI Designer for a Marketing Company (US-Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a marketing company that focuses onmanaging a diverse portfolio of mobile apps in fitness, camping, and lifestyle categories to create engaging, user-friendly, and visually striking digital experiences.

Role Overview:
We’re looking for a highly skilled UX/UI Designer who specializes in mobile app design and app store creatives to help us elevate the look and feel of our apps and improve conversion across multiple platforms.

You'll be responsible for designing intuitive mobile app interfaces and creating high-performing app store screenshots and visuals across iOS and Android. This role combines user experience expertise with marketing-driven design — ensuring the apps not only look great, but also convert well in the app stores.

Key Responsibilities:

• Design user-friendly, visually consistent, and intuitive UI/UX for multiple apps.
• Work with product managers and developers to translate requirements into functional designs and prototypes.
• Create wireframes, mockups, and interactive prototypes for new features and redesigns.
• Maintain and evolve design systems and style guides across apps.
• Design high-converting app store screenshots, feature graphics, and preview videos.
• A/B test visual variations in partnership with the ASO team.
• Ensure visuals align with brand guidelines and app positioning across categories.
• Adapt designs across different devices, orientations, and localization needs.
• Partner with marketing, ASO, and growth teams to align creative with acquisition goals.
• Provide developers with export-ready assets and design specifications.
• Stay ahead of design trends, competitor visuals, and platform best practices.

• 3+ years of experience in UI/UX design for mobile apps (iOS & Android).
• Proficiency with design tools (Figma, Sketch, Adobe Creative Suite, or similar).
• Experience creating user flows, wireframes, mockups, and prototypes.
• Understanding of ASO and how design impacts conversion in the app stores.
• Strong attention to detail with the ability to manage multiple projects across a portfolio.
• Excellent communication skills for cross-functional collaboration.
• Strong portfolio demonstrating both in-app UI/UX work and app store creative assets