What you'll actually work on
Make the content. Reels, shorts, posts, hooks, thumbnails, captions. Most of it made in HexCoded itself, posted in public.
Run our editors. We work with a bench of freelance video editors. You write the brief, pick the reference, chase the deadline, and send it back when it isn't right. Content nobody chases doesn't get made.
Fill the Discord. We have one. It's nearly empty. Getting people in there and keeping it alive is yours — inviting them, welcoming them by name, starting the conversation on the quiet days, and telling the rest of us what those people actually want from us.
Write the emails. All of them. The hello when someone signs up. The nudge that gets them to make their first ad. The note to people who drifted away. The announcement when we launch something. You write it, you send it.
Write the ads. You'll sit with the ad account, see which ads are doing well, and write the next batch. You won't control the budget. You'll be the one who knows why the winner won.
Watch the numbers. Views, saves, Discord joins, replies, signups. Not for a report. Because you can't get better at this without knowing which of your posts worked and which died.
What you'll bring
An account you've actually run. Yours, a friend's, a college club's, a page about something you love. Send us links and real numbers, including the posts that flopped.
Taste you can explain. Show you two thumbnails and you can say which one wins and why, in a sentence. "It just feels better" is where you start, not where you stop.
You already build things with AI. Not a chat tab you ask questions in. Actual work. You've had a model rename two hundred clips at once, pull a week of numbers into one place, write thirty versions of a caption so you could pick the best one, or make some small thing that saves you an hour every day. You'll do a lot of that here, including in Claude Code, which is Claude running on your computer where it can work on your files directly. You don't need to know it already. You do need to have used AI to save yourself real time, and be able to show us what you made.
Short, clear writing. Most of what you make is a few words a stranger reads once and judges us on.
You're properly online. You knew what happened on Instagram this week before anyone told you. You can name a format that died and say what killed it.
