Social Media Manager | Remote | LATAM Only | 85158

About us:

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

Our Client

Our client is a full-service plumbing company with 13 locations across 4 states. They serve 250+ cities with emergency plumbing, drain cleaning, sewer repair, water heater service, and more. They started in 2017 with one location and have since grown coast to coast.

About the Role

We're looking for a Social Media Specialist who understands how consumers think, not someone who just posts. You'll be responsible for building our presence across Facebook, Instagram, TikTok, YouTube Shorts, Reddit, Nextdoor, and Facebook Groups. You'll work directly with the Marketing Director on strategy and content ideas. If you have a concept that could move the needle, bring it to the table. This is a build-the-brand, drive-real-results role, not a "schedule and publish" job.

Key Responsibilities

Content Strategy & Creation:

• Develop and execute a content calendar across all platforms aligned with marketing goals and seasonal demand
• Collaborate with the Marketing Director on content ideas, strategy is always top of mind
• Create posts, stories, reels, and short-form video content that resonates with homeowners
• Write captions that sound human, not corporate
• Repurpose content across platforms to maximize reach

Platform Management:

• Manage 15 location-specific accounts for the same company (Facebook and Instagram)
• Build and grow our TikTok presence
• Develop a YouTube strategy for long and short-form content
• Establish and manage presence on Reddit, Nextdoor, and Facebook Groups

Video & Visual Content:

• Edit short-form video for Reels, TikTok, YouTube Shorts, and Stories
• Coordinate with field teams to capture before/after shots, testimonials, and day-in-the-life content
• Create graphics and visual assets for posts and promotions

Community & Engagement:

• Respond to comments, DMs, and reviews across all platforms promptly
• Monitor brand mentions and turn positive interactions into shareable content

Analytics & Reporting:

• Track performance metrics and build weekly and monthly reports
• Use data to drive content decisions and identify competitive opportunities

• 2+ years managing business social media accounts with real KPIs
• Strong grasp of consumer psychology, you know what stops a scroll
• Experience handling multiple accounts simultaneously
• Proficiency in Facebook, Instagram, TikTok, and YouTube
• Strong copywriting skills, captions that drive engagement, not just likes
• Experience with scheduling tools such as Hootsuite, Sprout Social, or Later
• Basic video editing skills using CapCut, Adobe Premiere Rush, or similar
• Eye for visual content and basic design sense
• Comfortable analyzing performance data and pulling actionable insights
• Self-directed, you come with ideas, not just availability