Social Media Lead

Social Media Lead

Reporting to: Chief Marketing Officer
Location: Fully Remote — European Time Zones
Employment: Full-time

About the Role

We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Key Objectives

• Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
• Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
• Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
• Establish a consistent monthly social media performance reporting and optimisation rhythm.
• Launch a follower-exclusive content and promotions programme within the first six months.
• Build scalable processes and, over time, support and lead local social media managers.

Key Responsibilities

Strategy & Planning

• Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
• Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
• Identify emerging platform, audience, and content trends.

Content & Community

• Coordinate, schedule, and publish content across relevant social platforms.
• Maintain consistency in brand identity, tone of voice, messaging, and positioning.
• Manage comments, direct messages, and community interactions professionally and promptly.
• Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

Paid Social

• Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
• Manage budgets across markets and campaign objectives.
• Test and optimise audiences, creatives, placements, and messaging.
• Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

Analytics & Reporting

• Track and analyse organic and paid social performance.
• Produce regular performance reports with clear insights and recommendations.
• Turn data into actionable optimisation decisions.
• Monitor competitor activity and platform developments.

Cross-Functional Collaboration

• Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
• Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

Team Leadership

• Provide direction and support to local social media managers as the team develops.
• Establish standards, processes, and best practices across markets.
• Remain hands-on while coaching and developing the wider social team.

• Proven experience managing social media for a global or multi-market brand.
• Strong hands-on experience with paid social, particularly Meta Ads.
• Strong understanding of organic social, content strategy, and community management.
• Demonstrable ability to analyse social performance and optimise based on data.
• Experience managing budgets, campaigns, audiences, and creative testing.
• Strong brand, content, and copy judgement.
• Excellent stakeholder and cross-functional communication skills.
• Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.
• Experience managing or mentoring social media teams is a plus.
• Comfortable working independently in a fully remote environment.