Social Media Buyer

About the Role

We’re looking for an experienced Meta Ads Specialist to join our team on a part-time basis. In this role, you’ll take full ownership of our Meta (Facebook/Instagram) ad account structure and creative testing process—from campaign setup to performance analysis. You’ll collaborate closely with the CEO, allowing leadership to focus on broader growth initiatives while you manage the execution and optimization of paid media strategies.

What You’ll Do

• Design and maintain a clear, scalable Meta ad account structure
• Plan, launch, and manage creative testing for both static and video ads
• Promote high-performing creatives into cost cap scaling campaigns
• Conduct weekly performance reviews and strategic updates with the CEO
• Optimize campaigns for efficient ad spend, quick testing cycles, and ROAS growth
• Independently manage campaign testing, tracking, and creative handoff
• Monitor and report on KPIs to ensure continuous performance improvements

• 5+ years of hands-on experience running Meta/Facebook ad campaigns
• Proven expertise in ABO testing, cost cap scaling, and eCommerce funnel strategy
• Strong ability to work independently and own performance metrics
• Comfortable with async communication and remote collaboration
• Data-driven mindset with a focus on actionable results

Minimum Technical and Work Environment Requirements:

• Internet Connection:
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

• Primary Device:
• Desktop or laptop equipped with at least:
• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

• Backup Device:
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

• Peripherals and Workspace:
• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• A smartphone for communication and verification purposes.