Social Expert - Remote - Octopus (Immediate Hire)

About Octopus by RTG

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

We are currently hiring a Social Expert for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.

Main Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn.
• Develop and test ad creatives, copy variations, and audience combinations for all funnel stages (Top, Middle, Lower).
• Implement pixel and conversion API tracking using GTM or platform-specific integrations.
• Collaborate with the creative team to provide campaign briefs, feedback, and performance insights.
• Continuously optimize budget allocation across platforms to meet ROAS, CAC, and volume targets.
• Manage and analyze retargeting, lookalike, and interest-based audiences to improve conversion efficiency.
• Monitor frequency, engagement rate, and creative fatigue, ensuring timely refreshes of visual assets.
• Prepare weekly performance dashboards, reporting actionable insights and recommendations.
• Stay updated with platform algorithm changes, ad formats, and best practices for paid social performance.

Education:

• Bachelor’s degree in Marketing, Communications, or a related field (required).
• Meta Certified Media Buying Professional or equivalent certification (preferred).

Experience & Knowledge:

• 1–3 years of hands-on experience managing paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and LinkedIn Campaign Manager.
• Understanding of pixel setup, event matching, AEM configurations, and conversion tracking.
• Experience in UGC and influencer performance tracking.
• Familiarity with offline conversion uploads or CRM integrations.
• Strong analytical mindset with the ability to interpret campaign data and optimize for performance.
• Excellent communication, collaboration, and creative briefing skills.
• Ability to work independently in a remote setup and manage multiple campaigns simultaneously.