Senior Marketing Manager, Employer Brand (R5385)

Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains. 

You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact. 

This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment. 

Employer Brand Strategy & Positioning 

Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions  

Define target talent segments and craft differentiated messaging aligned to mission, product, and impact  

Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities  

Social & Channel Strategy  

Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments  

Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization  

Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent  

Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences  

Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification  

Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion  

Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy 

Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels  

Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets  

Partner with internal teams to bring authentic employee and mission-driven stories to life  

Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively  

Analytics, Insights & Optimization 

Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns  

Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion  

Design and execute media and channel experiments to optimize performance and inform investment strategy  

Cross-Functional Leadership & Influence 

Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative  

Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy  

Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement  

Programs & Operations 

Manage employer brand marketing budgets and external partners where applicable  

Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey  

Build scalable systems, processes, and playbooks to support rapid company growth  

Bachelor's degree in marketing, Communications, or a related field  

8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing  

Proven track record of developing and executing marketing strategies that drive measurable results  

Strong analytical skills with experience using data to inform strategy and optimize performance  

Deep understanding of digital channels, social platforms, and content strategy  

Experience in high-growth technology, AI, robotics, defense, or mission-driven environments  

Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)  

Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives  

Exceptional cross-functional leadership and influencing skills in matrixed organizations  

Experience building employer brand measurement frameworks and running multi-channel campaigns  

MBA or advanced degree a plus