Senior Growth Marketing Manager

anybotics

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Barcelona, Catalonia

•On-site•

Full-time

•

Posted about 2 months ago

Commercial

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Job Description

ANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200+ people and work on cutting-edge robot technology.

Your Opportunity

Our marketing team is in build-mode. With a new senior product marketer (Walaa) laying the foundation on positioning, launches, and enablement, and a content lead (Sandro) driving brand and thought leadership, we’re now hiring our engine: an experienced Growth Marketer who can connect it all into a repeatable pipeline machine.

This is a hands-on, high-impact role. You’ll build and run our growth marketing function end-to-end, with a focus on:

* Account-driven go-to-market (ABM/ABX)

* Lifecycle nurture across long, multi-stakeholder buying cycles

* Event-to-pipeline orchestration (trade shows, roadshows, webinars)

* Full-funnel analytics and reporting

* Partner and ecosystem campaigns that expand reach and accelerate adoption

You’ll partner closely with sales on high-ACV enterprise deals in asset-heavy industries (energy, chemicals, utilities, mining) and ensure that marketing’s campaigns, events, and content consistently turn into qualified opportunities.

Your Contributions & Responsibilities

Strategy & Leadership:

Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals.
Channel Ownership: Be proficient in at least 2 areas of growth marketing with working knowledge across all. Core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media.
Own the Martech Stack: Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Experiment with modern tactics such as automated outbound, signal-based campaigns, and ABX personalization.
Build the Function: Start as a team of one, supported by contractors/agencies. Over time, hire and manage additional growth marketers as we scale.
Cross-functional Leadership: Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels.

Growth Marketing Planning & Execution:

Account-Driven GTM (ABM/ABX): Use modern tools & AI to source data and create account tiers, run personalized and signals based campaigns to reach our core audiences, and improve overall efficiency.
Marketing Analytics: Define KPIs and build full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team.
Events & Ecosystem Campaigns: Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomes.
Lifecycle Marketing: Build and run multi-touch nurture programs for complex buying committees — from awareness through deal acceleration and expansion.
Content Distribution: Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accounts.
Website & Digital: Ensure accurate tracking, routing, and personalization for target accounts. Optimize website as a credibility and conversion layer.
Paid Media: Develop account-focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accounts.
Marketing Ops: Own the marketing tech stack, add AI tools and make improvements as needed. Current stack: Hubspot and Apollo.
Marketing to Sales Handoff: Define, operationalize, and continuously improve the marketing-to-sales handoff, ensuring account-based campaigns translate into opportunities with clear ownership and feedback loops with account executives.

We’re an international robotics company with the A-team spread across the Globe. This role gives you the opportunity to be part of growing our EU presence while staying connected to our global team. To be eligible, you’ll need to have the legal right to live and work in Spain. Ideally you reside in Barcelona, or are open to relocate. This is not a remote position

Responsibilities

Your Contributions & Responsibilities

Strategy & Leadership:

Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals.
Channel Ownership: Be proficient in at least 2 areas of growth marketing with working knowledge across all. Core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media.
Own the Martech Stack: Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Experiment with modern tactics such as automated outbound, signal-based campaigns, and ABX personalization.
Build the Function: Start as a team of one, supported by contractors/agencies. Over time, hire and manage additional growth marketers as we scale.
Cross-functional Leadership: Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels.

Growth Marketing Planning & Execution:

Account-Driven GTM (ABM/ABX): Use modern tools & AI to source data and create account tiers, run personalized and signals based campaigns to reach our core audiences, and improve overall efficiency.
Marketing Analytics: Define KPIs and build full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team.
Events & Ecosystem Campaigns: Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomes.
Lifecycle Marketing: Build and run multi-touch nurture programs for complex buying committees — from awareness through deal acceleration and expansion.
Content Distribution: Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accounts.
Website & Digital: Ensure accurate tracking, routing, and personalization for target accounts. Optimize website as a credibility and conversion layer.
Paid Media: Develop account-focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accounts.
Marketing Ops: Own the marketing tech stack, add AI tools and make improvements as needed. Current stack: Hubspot and Apollo.
Marketing to Sales Handoff: Define, operationalize, and continuously improve the marketing-to-sales handoff, ensuring account-based campaigns translate into opportunities with clear ownership and feedback loops with account executives.

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Dandy

On-siteFull-time

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