Senior Content Marketing Manager

Role Details: Full Time | Remote | Hiring Immediately

Hiring Manager: Amanda Korporaal, Director of Marketing
Purpose: This role’s purpose is to generate high-quality content that converts Applause’s audience, resulting in at least $2m in new sales pipeline and $900,000 in ARR contribution from content channels. 

Job Description: The Sr. Content Marketing Manager will own all content initiatives, including ads, short- and long-form copy (blogs, ebooks, infographics, etc.), thought leadership presentations, SEO and AEO strategy, and more. This person will work closely with the Director of Marketing to define and execute our content marketing strategy.

 
Responsibilities:

• Own the content calendar from beginning to end, including quarterly editorial planning
• Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
• Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
• Conduct primary and secondary research and synthesize data into compelling content deliverables
• Define and execute Applause’s thought leadership strategy
• Be the driving force behind audience personas, research, and topic selection
• When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines

• 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
• Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
• Ability to adapt and find creative solutions to unforeseen challenges
• Strong work ethic and discipline
• Effective in a remote setup with a stable 50+ Mbps internet connection.