Retention & Lifecycle Marketer (Email, SMS & Subscriptions)

Remote · Full-time contractor · $3,000–$5,000 gross/month, depending on experience

Hey, I'm Yente, co-founder of Primal Storm - primal-storm.com

In 9 months, we went from a $1,000 CPA and zero customers to $1M+/month in revenue. Now we're scaling to $5M/month by December.

We’re looking for a Retention & Lifecycle Marketer to take full ownership of our email, SMS, and subscription lifecycle program and develop it into a major revenue and customer-retention channel.

This is a revenue and retention role-not simply an email-sending role.

Why we exist:

Men are getting weaker every day. Destroyed by modern society. Softer, slower, smaller versions of who they were built to be.

Our mission is to restore the balance. To empower men toward a healthy lifestyle through natural products and real community. To make them thrive again.

Men are warriors, not victims. That's not a slogan. That's the standard.

Every ad you ship serves that mission. Every winner you build helps another man take his power back.

Who we are:

• Team of the 39 biggest killers in the D2C space.
• 2 founders in the trenches with you every day.
• Fully remote.
• Internal merch drops, design contests, real competition with real prizes.
• A tribe of people in their 20s obsessed with being the best at what they do.
• Founders who answer your messages. Who care about your growth. Who build this with you, not above you.

What you'll actually do:

• Take full ownership of retention performance across Klaviyo email, SMS, and subscriptions.
• Complete a full lifecycle, segmentation, and deliverability audit within your first 30 days.
• Build and optimise 12–16 key automated flows within the first 60 days.
• Create and follow a clear weekly email and SMS campaign calendar.
• Track churn, repurchase rate, revenue per recipient, and customer LTV every week.
• Improve early subscriber retention through onboarding, education, habit-building, and payment recovery.
• Run and document at least one meaningful A/B test each week.
• Report results weekly and prioritise the next actions based on their expected revenue impact.

Who we're NOT looking for:

• Campaign-only marketers without lifecycle, subscription, or deliverability experience.
• Candidates without proven retention or revenue results.
• Reactive marketers who rely on discounts or need constant direction.

Who we ARE looking for:

• 3+ years in DTC retention, using Klaviyo, email, SMS, and subscriptions.
• Proven success improving revenue, churn, repurchases, or LTV.
• Strong lifecycle skills across flows, segmentation, testing, and deliverability.
• Proactive and data-driven, with clear communication and strong ownership.

Conversion over aesthetics. Ideas backed by performance.