Product Marketing Manager (12 month contract)

Hybrid

Posted 11 days ago

PointClickCare

AI summary

The Product Marketing Manager will focus on new AI Product launches and drive growth for the Skilled Nursing product portfolio by establishing positioning, leading go-to-market planning, and equipping teams with necessary tools and training.

Eligible from: Unknown

Job Description

Team Summary:

The team is led by the VP, Product Marketing with 4 directors and 18 team members, aligned to PCC’s corporate objectives. This team member will focus on PCC’s top priorities, focusing on new AI Product launches and driving growth across the Skilled Nursing product portfolio. Leading these initiatives is a Director, Product Marketing with 4 direct reports: a Senior PMM, 2 PMMs, and a Associate PMM.

Job Summary:

The Product Marketing Manager establishes clear, differentiated positioning and messaging for Skilled Nursing packages and products that resonates with buyers. This role leads go-to-market planning for new products and releases, equips sales and marketing teams with the tools, content, and training they need to win, and serves as the voice of the market and customer for the product team. By connecting customer insight with product strategy, the Product Marketing Manager helps drive adoption, pipeline, and revenue growth.

Responsibilities

Key Responsibilities:

Positioning, Messaging & Competitive Strategy

Develop product positioning, value propositions, and messaging that resonate with the buying audience, and produce the source messaging blueprint or positioning guide.

Create the competitive comparison guide for use in positioning against similar offerings from other organizations.

Assist in product naming by providing market, competitive, and customer context.

Product Launch & Go-to-Market

Lead product introduction and launch planning, including development and measurement of KPIs.

Support the launch of new products and releases by defining product positioning and unique selling propositions, and by scoping and creating the required tools and collateral.

Develop, enhance, and own distribution of public-facing product launch marketing materials.

Sales Enablement & Sales Support

Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process for PointClickCare solutions.

Partner with the Sales Enablement team to lead sales training on new products and capabilities, including regular updates on product enhancements.

Educate internal sales and marketing teams on ways to concisely demonstrate the strengths and features of our products and enhancements to existing and prospective customers.

Act as a key Subject Matter Expert (SME) supporting complex sales inquiries, customer-facing product education, and roadmap updates.

Collaborate with the sales team in complex sales situations, proactively providing clear value propositions, messaging, and tools to leverage in sales scenarios.

Content, Campaigns & Thought Leadership

Collaborate with marketing peers to drive development of a variety of content, including sales decks, solution sheets, customer references, thought leadership, and campaign assets.

Work with marketing programs, brand management, and digital marketing teams to ensure appropriate product themes are communicated to the market.

Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers and prospects.

Publicly convey product and market strengths through blogs, presentations, and webinars.

Work with customers to develop case studies, references, and testimonials.

Market Intelligence, Customer Insight & Product Partnership

Be the expert on our customers, including how and why they buy, their buying criteria, and regulatory considerations, with particular focus on the demands of different segments.

Align closely with the product management team to facilitate the appropriate flow of information between teams.

Develop and continuously deepen expertise in PointClickCare's products and services to construct and convey industry-leading use case scenarios.

Preferred Experience:

Advanced degree in business or marketing, or equivalent experience

Certification in Pragmatic Marketing or SiriusDecisions Product Marketing

Experience with B2B SaaS healthcare technology (highly preferred)

Experience with advanced analytics and/or AI product solutions (highly preferred)

Requirements

Required Skills & Qualifications:

Bachelor's degree, or equivalent experience

4-6 years of product marketing experience

Experience applying Product Management and/or Product Marketing principles and frameworks, such as Practical Product Management or Pragmatic Marketing

Experience building consensus and collaborating across groups to get things done

Polished professional with an enthusiastic attitude who thrives in fast-paced environments and adapts readily to change

AI fluency and/or hands-on use of leading AI solutions

Ready to Apply?

Take the next step in your career journey

Apply Now

About the job

Posted on: Oct 21, 2026
Job type: Contract
Location: Mississauga, OntarioHybrid

Keep looking

Related roles you might like

15 open positions

Sr. HRIS Analyst

pointclickcare

HybridFull-time2 days ago

Product Marketing Manager (12 month contract)

AI summary

Job Description

Team Summary:

Job Summary:

Responsibilities

Key Responsibilities:

Preferred Experience:

Requirements

Required Skills & Qualifications:

Ready to Apply?

About the job

Related roles you might like

Sr. HRIS Analyst

Clinical AI Nurse SME (Part time contract)

Clinical AI Nurse SME (Part time contract)

Intermediate Software Engineer

Intermediate Site Reliability Engineer (SRE)

Director, Billing to Cash

Solutions Analyst (Acute and Payer-General Support)

Director, People Strategy and HR Portfolio (Project) Management

Sr. Monetization Strategy & Pricing Manager (CA)

Sr. Monetization Strategy & Pricing Manager (US)

Canada - Sr. Solutions Analyst (TAM-Clinical)

Canada Sales - Talent Community

Ai Solution Engineer - (Technology Support)

(US) Software Implementation Consultant - Clinical

(US) Sales Development Representative (6 month contract)

Browse more jobs like this

Category

Job type

Work arrangement