Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)

We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate, particularly in off-plan property lead generation. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.

This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.

Key Responsibilities

• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
• Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
• Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
• Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
• Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
• Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
• Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
• Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.

• 3–4+ years of experience in Performance Marketing or Media Buying.
• Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
• Demonstrated success in generating qualified international real estate leads.
• Strong expertise in:

1. Meta Ads Manager
2. Google Ads
3. YouTube Ads
4. Snapchat Ads

• Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
• Experience managing advertising budgets and improving lead quality while maintaining target CPL.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication skills in English.
• Self-motivated, proactive, organized, and able to work independently in a remote environment.