Media Buyer for an US Company (Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a marketing agency.

Role Overview:
As a Media Buyer, you will create and oversee effective paid search campaigns for various industries and client accounts. The perfect candidate will possess technical expertise in both Google Ads and Meta Ads platforms, along with a strategic mindset and data-driven approaches to optimize ROI for a wide range of clients.

Key Responsibilities:

• Design, implement, and optimize Google Ads and Meta Ads campaigns across different networks for various client accounts.
• Oversee daily campaign tasks such as conducting keyword analysis, crafting ads, managing bids, and distributing budgets
• Evaluate campaign data and deliver strategic recommendations to boost performance
• Design and execute A/B tests to fine-tune ad copy and audience targeting
• Set up and manage conversion tracking systems to accurately assess campaign success
• Implement and enhance offline conversion tracking for clients with longer or more complex sales processes
• Work closely with clients and internal teams to ensure ad messaging supports overall marketing objectives
• Tailor advertising approaches to fit various industries and business models
• Keep up with the latest updates to the Google Ads and Meta Ads platforms and trends in digital advertising
• Generate detailed performance reports and clearly communicate results to clients

• 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns
• Google Ads and Meta Ads certifications are a must
• Preferably has worked in an agency environment and can effectively handle multiple client accounts at once
• Proven success in enhancing campaign results and ROI across various sectors
• Solid analytical capabilities, with proficiency in Google Analytics and data visualization platforms
• Skilled in setting up and fine-tuning offline conversion tracking
• Deep knowledge of keyword strategy, audience segmentation, and crafting compelling ad copy
• Familiarity with bid management platforms and the use of automated bidding techniques
• Excellent communication skills, with the ability to clearly explain technical topics to clients
• Highly self-driven, with strong organizational skills, ideal for remote work environments