Marketing Manager - 12 Months Fixed Term Contract

Please note, this role can be remote or hybird, subject to location

This role is a 12 Month Fixed Term Contract

As a Marketing Manager, you'll need to:  

Key Responsibilities  

Campaign Management & Demand Generation  

• Plan, run, and optimise integrated lead and demand generation campaigns across both Government and Social Housing sectorsthat drive demand and support revenue targets for customer acquisition and expansion.  
• Lead multi-channel campaigns across email, media, website, events, search, paid media and social.  
• Use data to track and optimise MQL > SQL performance.  
• Organise and attend in-person and online events to promote key message narratives.  

Digital and Website Performance  

• Own and deliver the website strategy to increase traffic, engagement and conversion (WordPress experience a bonus).  
• Improve user journeys and ensure content supports priority initiatives across both the  Government and Social Housing.  
• Monitor and analyse website analytics using GA4 and Semrush to identify improvements and report progress.  
• Ensure every web asset has a clear purpose and supports the wider marketing strategy.  
• Manage sector LinkedIn activity 
• Report on digital marketing activity to identify areas for improvement 

Content and Thought Leadership  

• Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations.  
• Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.  
• Craft messaging for key initiatives, product propositions, and sector-wide challenges.   
• Maintain consistent tone of voice and ensure alignment across all channels.  

Team Leadership and Coaching  

• Line-manage and coach a growing team of digital, content, and campaign implementers.  
• Provide clear direction, feedback, and development opportunities.  
• Promote a collaborative, supportive, and high-performance culture.  

Stakeholder Management  

• Work closely with Product, Sales, Leadership, and subject matter experts to shape initiatives.  
• Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy.  
• Communicate campaign progress and performance against KPIs to senior leadership.  
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.    

Reporting, Insights and Automation  

• Monitor and track activity and deliver regular reporting on KPIs.  
• Analyse campaign and website data to recommend improvements.  
• Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity.  
• Use marketing automation tools (e.g. ActiveCampaign) to build workflows, nurture programmes, and lead scoring.  
• Ensure data quality and reporting accuracy across CRM and marketing systems.  

And with support, you'll need to:  

• Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the government and social housing sectors. 
• Manage stakeholders' expectations. 
• Track marketing performance and return on investment and prepare monthly reports for management. 

Who are we looking for:  

The ideal candidate is a creative, digitally savvy and commercially minded marketing professional who can develop compelling content, deliver integrated marketing campaigns, and help position NEC as a trusted partner within Government & Housing. This is a hands-on role, requiring someone who is comfortable creating content, developing campaigns, managing stakeholders, and delivering activity across multiple channels. 

They will combine strong marketing instincts with a data-driven mindset, using insight and performance metrics to continually improve results. Confident using a range of digital marketing tools and platforms, they will bring a strong understanding of content marketing, social media, website management, email marketing and campaign execution. 

Essential  

• Experienced Marketing Manager. 
• Self-starter who takes ownership. 
• Proven experience in digital marketing and website optimisation.  
• Strong content creation skills and understanding of messaging for complex sectors.  
• Demonstrable experience delivering integrated lead and demand generation strategies.  
• Experience managing or coaching a small team.  
• Confident using analytics platforms and marketing automation systems.  
• Strong stakeholder management and communication skills at all levels.  
• Data-driven mindset with a focus on results, demonstrating success at improving ROI. 

Desirable  

• Experience in B2B technology marketing.  
• Knowledge of UK Local Government and/or Social Housing.  
• Understanding of Local Government Reorganisation and sector transformation programmes.  
• Experience running Account Based Marketing programmes.  

Personal Attributes  

• Highly organised, proactive, and able to manage multiple deadlines.  
• Strategic thinker with a hands-on approach.  
• Able to influence others and build strong working relationships.  
• Passionate about quality, marketing effectiveness, reporting and measurable outcomes.