Marketing Content Creator

About the Role

We’re looking for a proactive and organized Marketing Content Creator to develop and execute a wide range of impactful content supporting our marketing and sales initiatives. This role offers flexibility, growth potential, and the opportunity to create content that resonates with our B2B audience. The ideal candidate is capable of independently taking high-level strategic direction, conducting relevant research, and bringing projects to completion.

Key Responsibilities

• Content Creation & Campaign Execution: Develop email campaigns, landing pages, how-to guides, and sales collateral that effectively communicate our value to customers.

• Manage end-to-end execution of email marketing campaigns, from content creation to performance tracking.
• Sales and Customer Success Support: Support the Sales and Customer Success teams by enhancing sales decks, presentations, and product overviews, ensuring that messaging and design are consistent and impactful.

• Template Development: Design adaptable templates that can be customized for various industry partners, channels, and products, making our marketing processes efficient and scalable.
• Research & Best Practices: Stay current with B2B content best practices, leveraging industry research and examples to create data-driven, competitive content.
• Organization & Reporting: Maintain organized records of campaign tracking, target audiences, and engagement metrics. Execute campaigns with a strong focus on accuracy, attention to detail, and timely analysis.

What We’re Looking For

• Independent and Resourceful: Able to work with minimal supervision, bringing projects to 80% completion with initial direction. Proactively seeks feedback, analyzes results, and iterates for improvement.
• Collaborative Communicator: Communicates effectively with U.S.-based Sales, Customer Success, and Marketing teams to align content with cross-functional goals, ensuring seamless remote collaboration.
• Eager Learner: Keeps up-to-date with B2B marketing trends and techniques, and incorporates these into content to keep our brand competitive.
• Analytical and Data-Driven: Approaches content with an analytical mindset, tracking key metrics (e.g., open rates, click-through rates) to drive informed decisions for future campaigns.
• Creative and Brand-Aligned: Balances creativity with brand consistency, delivering engaging and visually cohesive content that aligns with our brand voice and strategy.
• Remote Problem-Solver: Tackles issues independently, from troubleshooting email deliverability to managing software limitations, effectively navigating remote challenges.
• Goal-Oriented: Prioritizes content that meets strategic goals, driving user engagement, supporting customer acquisition, and enabling sales.
• Technical Competency: Skilled in HubSpot (or similar CRM), Google Analytics, Adobe Creative Suite, and Canva. Familiarity with Google Suite for email (Gmail), Slack for internal communication, and Notion for documentation is also essential. Experience with
• B2B marketing practices is a strong plus.