Marketing Analyst

Half of every marketing budget works hard. Your job is to find out which half - and prove it.

Job Overview

Our UK-based client is hiring a full-time, remote Marketing Analyst based in South Africa. You will turn campaign data into decisions: tracking performance, building dashboards and telling the team plainly what to double down on and what to stop. This is a long-term role on UK business hours.

About Our Client

The client is a UK business that invests properly in marketing and expects the numbers to earn their keep. They want an analyst who is curious before clever - someone who asks why a metric moved before announcing that it did.

Key Responsibilities

- Track campaign performance across paid, organic, email and social channels

- Build and maintain dashboards that the whole team actually uses

- Analyse funnel performance from first click to closed customer

- Report weekly with clear findings and specific recommendations

- Run A/B test analysis and champion statistically honest conclusions

- Maintain clean tracking: UTMs, conversions and attribution hygiene

- Partner with marketers to turn insight into next month's plan

What You Will Be Doing Day-to-Day

Mornings start in the dashboards: what moved overnight, what is trending against target, what needs a closer look. You will dig into anomalies properly - segmenting, comparing and validating before drawing conclusions.

Through the week you will prepare the performance report, review test results, and sit with the marketing team to translate numbers into choices. You will leave every meeting having made the next action clearer, not just the data prettier.

This suits a South African professional who is rigorous with numbers and generous with clarity - someone who would rather say 'the data cannot tell us that yet' than dress up noise as insight.

If you are based in South Africa with strong analytical skills and excellent English, this is a stable remote role with a UK employer that makes decisions with evidence. Apply today.

- 2+ years' experience in marketing analytics, digital marketing or data analysis

- Excellent written English for clear, decision-ready reporting

- Proven reliability: stable fibre internet, backup power for load shedding, and a quiet home office

- Strong with tech tools: GA4, Google Ads or Meta Ads reporting, Excel or Google Sheets, and Looker Studio or similar

- Statistically literate with disciplined tracking hygiene (UTMs, conversions)

- Curious, precise and comfortable challenging assumptions with evidence