Head of Social, Video & Content Strategy (Destination Weddings)

- YouTube

- TikTok

- and the ideas, hooks, visuals, and storytelling behind every post.
You are responsible for how our feeds look, how our brand feels, and how consistently and intentionally our content shows up.

This role shapes content from idea to execution:

• Social and video strategy

• Campaign concepts and storytelling

• Scripts, hooks, captions, and creative direction

• Production planning and execution

• Post-production feedback and quality control
• Turning long-form into high-impact short-form
• Brand voice, consistency, and daily content direction

This is not a scheduling role. It’s ownership of how our content is created and how our brand appears to the world.

You will lead a small creative team by setting direction, standards, and energy. Motivating, setting goals, celebrating wins, and growing the team when needed are core responsibilities.

What You’ll Own

Social & Video Strategy

• Overall growth strategy across platforms

• Scalable systems for content production

• Content ideas, campaigns, and scripts

• Ensuring content is authentic, inspiring, and on-brand

Production & Post-Production

• Oversight from idea through publishing

• Collaboration with editors and creators

• Clear, actionable feedback

• High standards for storytelling and quality

Publishing & Brand Presentation

• Content calendar and posting consistency

• Cohesive, premium look across feeds

• Strong visual identity and brand aesthetic
• Ensuring Paradise Weddings feels modern and intentional everywhere

Team Leadership

• Lead and motivate a creative team

• Set goals people rally behind

• Coach and develop talent

• Build excitement and ownership

Structure, KPIs & Reporting

• Define and track performance metrics

• Reporting that shows what’s working and why

• Data-informed creative decisions

This role fits someone who:

• Lives and breathes social media

• Has grown a brand or audience before

• Writes hooks and captions that stop the scroll
• Thinks in trends, formats, and social-native storytelling
• Has led video production across platforms

• Loves turning long-form into short-form

• Enjoys leading people

• Is organized, metrics-driven, and self-motivated

Wedding experience is a bonus, not required. Execution matters more than industry background.

This is a leadership role. You must be comfortable:

• Setting priorities independently

• Making decisions

• Building structure

• Holding yourself and others accountable

• Driving results