Head of Marketing | Remote | LATAM Only | 88135

About Us

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About the Client

Our client is an established, ultra-premium U.S. manufacturer of high-end organic gardening supplies, artisanal fertilizers, potting soils, and indoor plant nutrition. Founded by an archaeologist, their proprietary formulations are inspired by ancient, rediscovered Central and South American agricultural techniques (such as Amazonian terra preta biochar) to bring tired soil back to life. Having built a highly successful wholesale business serving retail garden centers across the country, they are now aggressively investing in taking their direct-to-consumer (DTC) e-commerce channel to the next level.

About the Role

We are seeking a highly analytical, business-minded Head of Growth Marketing to take complete strategic and execution ownership of our e-commerce division. Reporting directly to the Founder, your mission is to transition our current marketing operations away from external agencies, stabilize our systems, and scale our Shopify sales.

As a true partner in their growth, you will be the absolute driving force behind their e-commerce strategy. In the beginning, this means rolling up your sleeves to launch performance campaigns, fine-tune their automated emails, and polish their Shopify store.

Key Responsibilities

• Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases.
• Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment.
• Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms.
• Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools (like Overjoy.ai).
• Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic.
• Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins.
• Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows.

• 7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market.
• Communicate with proficient written and verbal English skills to confidently author marketing copy, write SOPs, and present reports.
• Strong, hands-on experience running paid ad campaigns directly within Meta Ads Manager and Google Ads.
• Deep familiarity with building, managing, and optimizing e-commerce storefronts on Shopify.
• Proven experience building and managing lifecycle workflows and automated flows inside Klaviyo.
• Independent, results-driven owner's mindset to comfortably manage revenue targets and department budgets.
• Experience with gardening, lawn care, CPG, or seasonal outdoor products is a huge plus, but definitely not a dealbreaker.