GTM Engineer – Meesho AI Services (MAS)

Design, build, and manage automated lead generation systems to create a consistent, qualified pipeline.

Map the Indian enterprise landscape — identify high-value accounts, buying triggers, and competitive displacement opportunities across voice AI, IVR modernisation, and agent-assist segments.

Execute outbound motions including cold calling, cold emailing, and account-based prospecting.

Map client org structures to identify decision-makers, influencers, and blockers within target accounts.

Partner with the GTM Leader on MQL to SQL conversion strategy and ICP refinement.

Conduct discovery calls with prospective clients to understand their business problems and buying journey.

Lead product demonstration calls, clearly explaining MAS and its value proposition to prospective clients.

Continuously improve demos, what is shown, how it is shown, and why it works, based on call feedback.

Surface product and service gaps identified through customer conversations to the GTM Leader

Build and optimize automation workflows and tools to improve lead quality and reduce manual effort.

Track and report on funnel metrics, including lead volume, conversion rates, and call outcomes.

Maintain accurate records of all prospect interactions in the CRM.

Operate without a fixed playbook, and help build structured, repeatable sales motions as the function scales.

Hands-on experience with automation tools and/or scripting (e.g., Python, Zapier, n8n, Clay, or similar platforms).

Strong comfort with cold outreach, calls, emails, and LinkedIn.

Strong verbal and written communication skills, with the ability to explain a technical or AI-led product to a non-technical audience.

Demonstrated experience in client-facing roles, including conducting calls or presentations.

Comfortable operating in a fast-paced, ambiguous, early-stage environment without an established playbook.

Strong analytical skills with the ability to track and act on performance metrics.