Growth Operations Lead | Remote (UK or Canada)

Gatekeeper is the ONLY unified contract & third-party-risk management platform that protects compliance-centric organisations by delivering company-wide control to reduce risk and cost. Powered by our AI engine, LuminIQ, we embed risk checks, accelerate contracting, and surface savings in one platform, helping lean teams stay compliant, efficient, and audit-ready.

Gatekeeper has consistently achieved significant, profitable growth YoY, with our customer base including Ford, The Telegraph, Autotrader, SumUp, Crocs and Funding Circle.

Following recent private equity investment from Vista Equity Partners, we are scaling rapidly and expanding our Growth team.

We are now looking for a Growth Operations Lead to help drive pipeline generation, optimise marketing performance, and ensure the operational backbone of our growth engine runs with precision.

Note: This is a fully remote position, open to applicants based in the UK or Canada.

Role Overview

The Growth Operations Lead sits at the centre of Gatekeeper’s demand generation engine, owning campaign execution, marketing operations, and website performance.

This is a highly hands-on role focused on building, launching, and optimising campaigns while ensuring our marketing infrastructure — particularly HubSpot — is structured, automated, and operating effectively.

Working closely with the Head of Growth, RevOps, Product, and the wider Marketing team, you will ensure every lead is accurately captured, scored, routed, and tracked throughout the funnel.

This role requires an AI-first mindset, where automation, tooling, and data-driven experimentation are prioritised to maximise efficiency and performance.

Your success will ultimately be measured by your contribution to qualified pipeline generation, funnel efficiency, and the accuracy of marketing data and attribution.

Key Responsibilities

Marketing Operations & HubSpot Management

• Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation.
• Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth.
• Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR.
• Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity.

Paid Media & Campaign Execution

• Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns.
• Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes.
• Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC.
• Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve.

Website Performance & Technical Marketing

• Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance.
• Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation.
• Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content.

Campaign Deployment & Email Marketing

• Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages.
• Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting.
• Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion.

Experimentation, Reporting & AI Enablement

• Leverage AI tools for audience research, campaign ideation, and performance analysis.
• Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency.
• Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.

Experience & Skills

• Hands-on experience managing paid media campaigns across LinkedIn Ads, Google Ads, YouTube, and Meta.
• Strong experience owning and administering HubSpot including objects, lifecycle stages, lead scoring, workflows, routing logic, and consent management.
• Experience building and optimising landing pages, running email marketing campaigns, and executing A/B testing to improve conversion rates.
• Solid understanding of website technical fundamentals including GTM, GA4, metadata, schema markup, crawlability, and redirects.
• Strong analytical skills with the ability to measure funnel performance, identify conversion issues, and build performance dashboards.
• An AI-first mindset, with experience leveraging tools and automation to accelerate execution and improve marketing performance.

Personal Attributes

• Curious and analytical, with a habit of digging into data to uncover insights.
• Self-motivated with a strong sense of ownership and the ability to manage work independently.
• Experiment-driven and comfortable testing new ideas quickly and learning from results.
• Collaborative and able to build strong relationships across Marketing, Product, Sales, Customer Success, and RevOps.
• Comfortable working in a fast-paced, high-growth SaaS environment.

Nice to Have

• Experience with enrichment or personalisation tooling such as Clay or similar account intelligence platforms.
• Familiarity with how AI agents and LLMs consume web content and the role of structured data in discoverability.
• Experience working in B2B SaaS targeting mid-market or enterprise buyers.