Go-to-Market (GTM) Operations Lead

Go-to-Market (GTM) Operations Lead

Take ownership of building and managing our HubSpot Sales + Marketing program end-to-end, ensuring the team runs a consistent, data-driven motion. You’ll design a clean data model, define clear stages and SLAs, implement automation, sequences/playbooks, quotes/products, dashboards/forecasting, and create practical SOPs. Phone workflows (recordings/transcripts) are important, but just one piece of the broader revenue engine you’ll be responsible for operationalizing.

Job Responsibilities

Sales process, governance & data

• Define and operationalize the sales process by standardizing deal stages, lifecycle definitions, and handoffs; implement SLAs with enforcement and alerts; establish governance for data quality and CRM usage; and finalize CRM structure, including objects, properties, and post-sale handoff needs.

Enablement & execution

• Develop sales enablement tools and processes, including sequences/playbooks, pricing and quoting systems, forecasting and pipeline management, and an onboarding/SOP library for reps and managers.

Automation & integrations

• Manage lead flow and scoring across channels, integrate Marketing Hub with consent/compliance, implement core system integrations (ads, analytics, e-commerce, telephony), and optionally connect billing or support tools for closed-loop reporting

Analytics, forecasting & ROAS

• Develop role-based dashboards, implement blended attribution for full-funnel visibility, establish forecasting cadences, and deliver monthly RevOps insights.

Phone workflows (important but balanced)

• Implement call logging, recording, and transcription to support forecasting, next-step mapping, coaching insights, and compliant documentation in SOPs.

• 3+ years building/administering HubSpot Sales Hub (Marketing Hub familiarity required)
• Hands-on success with pipelines/forecasting, sequences/playbooks, scoring/routing, Products/Quotes, dashboards, and governance
• Practical experience connecting Ads + GA4/GTM and at least one telephony/CTI tool
• Excellent documentation, training, and async collaboration skills; comfort operating as a remote contractor

Preferred Qualifications

• HubSpot Academy certs; B2B services/inside sales background; basic API/Zapier/Make experience for edge-case integrations

System Requirements

• At least 15mbps for the main internet and at least 10mbps for backup
• A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
• Note: Back-ups should still be able to function when there is a power interruption
• A webcam
• Noise-canceling USB Headset
• Quiet, Dedicated Home Office
• Smartphone