Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads)

Compound Growth Marketing is a B2B demand generation agency that partners with high-growth SaaS and tech companies to build and scale predictable pipeline. We’re currently looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (LinkedIn Ads, Meta, Reddit) to support a growing portfolio of B2B clients.

This is a remote, contract-based role. The ideal candidate has 5–10+ years of hands-on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.

Key Responsibilities

Strategy & Planning

• Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
  
  
• Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
  
  
• Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types
  
  

Campaign Activation & Execution

• Own end-to-end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
  
  
• Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
  
  
• Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed
  
  

Account Management & Optimization

• Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
  
  
• Proactively surface insights and optimization opportunities based on performance trends and client feedback
  
  
• Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
  
  
• Adjust targeting, creative, and bidding strategies to maximize ROI
  
  

Reporting & Communication

• Create regular performance reports with clear insights, trends, and recommended next steps
  
  
• Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals
  
  

Join client calls to present results, discuss strategy, and provide POVs on evolving media plans

• 5–10+ years of paid media experience with a strong focus on B2B demand generation

• Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus

• Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
  
• Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus
  
• Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way
  
• Comfortable working independently and collaboratively in a remote, fast-paced environment

• Availability during East Coast U.S. working hours