Facebook Media Buyer for US-based company ( Remote )

Paired is a global staffing and recruiting agency that connects remote work with top-tier talent. Our mission is to provide great jobs to talented individuals, regardless of their location. We are currently seeking a skilled Facebook Media Buyer to join a fast-growing US-based company in the e-commerce sector. This remote role provides an opportunity to manage and optimize high-budget Facebook advertising campaigns that drive growth for our client's brand.

Key Responsibilities:

• Design, implement, and manage Facebook advertising campaigns for e-commerce clients across diverse industries
• Monitor campaign performance, analyze data, and draw actionable insights to optimize ad spend and maximize ROI
• Conduct audience research to build and refine target demographics for effective ad targeting
• Collaborate with the creative team to ensure high-quality ad copy and visuals that resonate with the target audience
• Staying informed on Facebook Ads trends, platform updates, and best practices to drive campaign success
• Prepare clear and concise performance reports with recommendations for future strategies

• 3+ years of Facebook advertising experience, preferably in e-commerce
• Proven track record as a Facebook/Meta Media Buyer with a strong portfolio of successful campaigns
• Experience with e-commerce campaigns; DTC and lead generation experience is a plus
• Able to manage the full ad lifecycle independently
• Strong analytical skills for campaign analysis and performance reporting
• Experience with US/EU clients and managing multiple accounts in ad agencies preferred
• Managed monthly ad budgets of $10,000 or more
• Proficient in Facebook Ads Manager and performance analytics tools
• Excellent communication skills for articulating insights
• Self-motivated and capable of effective time management in a remote setting
• Familiarity with A/B testing and conversion rate optimization is a plus