Ecommerce Content and Marketing Coordinator

The Role

At Intelligent Change, we create products that help people live better every day — and we’re looking for a creative, self-starting E-commerce Marketing Coordinator to help us share that mission in a big way. In this role, you’ll make a real impact, bring campaigns to life, and drive sales growth while working with a mindful, purpose-driven team.

In this role, you’ll support the execution of our full marketing activities – from campaign launches and landing page updates to sourcing and editing video content for ads and organic channels. You’ll work closely with the Head of E-commerce to bring campaigns to life, ensuring every promotion, product launch, and evergreen creative asset is delivered on time and to a high standard, while also learning and supporting a variety of ad-hoc e-commerce projects along the way.

If you’re a self-starter who loves to learn and grow, can keep a marketing calendar humming, and has a knack for creating engaging video content – this role is for you.

Responsibilities

Campaign & Marketing Calendar Execution

• Assist with all marketing calendar activities, including seasonal campaigns, product launches, and promotional events.
• Update Shopify landing pages, collection pages, product bundles, and homepage banners.
• Coordinate homepage and onsite updates to reflect current campaigns.
• Ensure all product information, pricing, and availability is accurate during active campaigns.
• Manage timelines and deliverables for creative assets, ensuring everything is ready for campaign launches.
• Liaise with editors, creators, and the internal team to ensure all assets meet brand guidelines and deadlines.
• Track creative performance to identify winning formats and messaging.

Social Media & Video Content Creation

• Source, brief, and manage UGC creators and influencers for ad and organic video content.
• Film, edit, and optimize short-form videos for TikTok, Instagram Reels, and Meta ads, following platform best practices and brand guidelines.
• Stay ahead of social media trends and adapt content to maximize engagement and sales.
• Maintain and organize a library of high-performing creative assets for quick reuse and track creative performance to identify winning video formats and messaging.

Ad-hoc E-commerce Activities

• Support product launches with cross-functional coordination between operations, creative, and marketing.
• Assist in QA testing for new Shopify features, apps, or site optimizations.
• Pull performance reports for campaigns and products as needed.

Qualifications

• 1-3 years of experience in e-commerce marketing, social media content creation, or a related role.
• Proven experience creating and editing video content for TikTok, Instagram Reels, and/or paid social ads.
• Familiarity with Shopify store management and basic page-building tools.
• Strong understanding of social media trends, algorithms, and what drives sales.
• Comfortable being on camera and filming content – a major plus.

Knowledge & Skills

• Proficient in video editing tools (CapCut, Premiere Pro, Final Cut Pro, or similar).
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Keen eye for creative quality, storytelling, and brand consistency.
• Comfortable sourcing and managing influencers/UGC creators.
• Bonus: Experience with basic animation/motion graphics.