Digital Lead Generation Manager

Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period
Company: Kompetenza
Department: Marketing & Sales
Reports To: Sales Director

About Kompetenza

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Role Overview

We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.

Key Responsibilities

1. Lead Generation Strategy & Execution

• Design and implement a scalable lead generation system to acquire customers in multiple regions.
• Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
• Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
• Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.

2. CRM & Marketing Automation Infrastructure

• Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
• Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
• Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.

3. Digital Marketing & SEO Optimization

• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
• Optimize website landing pages and content strategy for lead conversion.
• Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
• Track key lead generation KPIs, ensuring performance optimization and ROI maximization.

4. Data-Driven Optimization & Analytics

• Implement lead scoring and segmentation models to identify high-converting prospects.
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
• Use AI-powered analytics and automation to continuously optimize lead generation efforts.

5. Collaboration & Leadership

• Work closely with the sales team to align lead generation strategies with revenue goals.
• Coordinate with content marketers and designers to create compelling assets that drive engagement.
• Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.

key Requirements

Must-Have Skills & Experience

✔ 3+ years of experience in lead generation, digital marketing, or demand generation.
✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
✔ Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
✔ Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
✔ Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
✔ Strong understanding of B2B sales funnels and outbound/inbound lead generation.

Soft Skills & Personality Traits

✔ Strategic thinker with a data-driven mindset.
✔ Proactive and hands-on – able to build processes from scratch.
✔ Excellent project management and execution skills.
✔ Strong communication and stakeholder management skills.