Creative Strategist - Remote/APAC & EMEA

Description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We're seeking a Creative Strategist to drive performance-focused creative for our DTC brand. You'll own the full creative pipeline from ideation to performance analysis, working closely with editors, designers, and media buyers to optimize our direct-response campaigns across Meta, Instagram, and YouTube.

Key Responsibilities

Creative Development & Production

• Ideate, script, and build weekly direct-response creative briefs (UGC short-form, DR edits, statics)
• Own end-to-end production from brief → creator/editor handoff → QA → upload/naming → handoff to media buying team
• Partner with editors and designers; provide crisp, timely feedback to hit spec and deadlines
• Develop platform-native concepts with emphasis on direct-response video

Performance & Strategy

• Take ownership of performance; hit monthly/quarterly creative OKRs tied to CPA/CAC and win rate
• Translate metrics (hook rate, hold, CTR, CVR, CPA) into weekly test plans and iteration priorities
• Collaborate with strategists and media buyers to set hypotheses, budgets, and success criteria
• Run the insight loop: analyze → codify learnings → decide → brief → launch; document in Notion

Daily Operations

• Review ads performance and identify optimization opportunities
• Ideate new hooks/ads concepts and create briefs for video editors/graphic designers
• Maintain and expand angle library (problem + persona, stages of awareness)
• Track competitor/trend signals and market insights
• Manage multiple projects in fast-paced environment; communicate timelines, blockers, and trade-offs proactively.

• Proven experience in creative strategy role for US-based DTC brands selling physical products
• Deep understanding of direct-response advertising and performance marketing
• Experience with Meta, Instagram, and YouTube advertising platforms
• Strong analytical skills and comfort with performance metrics
• Excellent project management and communication skills

Location: Eastern Europe or Asia preferred