Chief Marketing Officer

The Ward Law Group is a nationally recognized, mission-driven law firm serving immigrant families and underserved communities with excellence, compassion, and faith-rooted service. Recognized as one of the Best Places to Work for consecutive years, we're scaling from $100M to $250M+ in revenue, with active expansion across Florida (Miami, Orlando), New York, and Texas.

We're looking for a transformational, hands-on CMO to lead this next chapter of growth — someone who can build a national brand, scale a high-performing team, and turn marketing data into business results.

What You'll Own

Marketing Strategy & Growth

• Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
• Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.

Team Leadership

• Lead and grow a marketing team — currently 12 professionals, scaling to 15–25+ (social, digital, paid, creative, content).
• Hire, mentor, and build internal career pathways for top talent.

Performance & Analytics

• Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
• Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.

Multicultural & Multi-State Expansion

• Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
• Navigate state-specific Bar/legal advertising compliance requirements.

Budget & Vendor Management

• Owns annual marketing budget.
• Negotiate vendor/media contracts and hold partners accountable to ROI.

Technology & Automation

• Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.

Cross-Functional Alignment

• Work closely with Intake, Legal Ops, and Sales to ensure the end-to-end client journey is cohesive and high-converting.

Executive Partnership

• Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.

Work Arrangement

• Miami Lakes HQ, NYC office, or Remote (travel to FL, NY, and TX offices required as needed)

What You Bring

• 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
• Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
• Managed $10M+ annual budgets with demonstrable ROI.
• Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer.
• Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
• Experience in a regulated industry (legal, healthcare, insurance, financial services) — understands compliance and reputation-driven acquisition.
• Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
• Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience.
• Willing to work on-site in Miami Lakes, or remote with travel to NY and TX offices as needed.