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APAC Community Lead

MLabs
Japan
On-site
Full-time
Posted 21 days ago

Job Description

APAC Community Lead - Layer 1 Blockchain Performance

Location: Remote - Global Remote - Preference for APAC region: Hong Kong, Singapore, Korea, Japan.

Compensation: $150K - $200K

We are the first parallelized layer 1 blockchain, setting a new standard in performance and scalability. Our technology re-writes the most widely adopted execution environment in Web3, allowing applications to benefit from both the speed of Web2 and the decentralization of Web3. We are seeking an experienced APAC Community Lead to significantly expand our presence and mindshare across the Asia Pacific region.

You will be responsible for leading the entire community strategy for the APAC region, focusing on identifying, onboarding, and managing a powerful network of regional advocates and Key Opinion Leaders (KOLs). This role involves creating scalable systems to activate and track advocate output, driving consistent growth in brand presence and engagement through localized campaigns and coordinated messaging. You will be instrumental in closing our regional gap and building a thriving APAC advocate program in collaboration with growth, community, and product teams.

Key Responsibilities:

  • Advocate Management: Identify, onboard, and manage a network of APAC-based advocates and KOLs to drive regional growth and mindshare.
  • Scalable Systems: Build scalable systems and processes to effectively activate and track advocate output across content creation, community engagement, and brand presence.
  • Messaging & Coordination: Coordinate regular touchpoints with top contributors to ensure alignment on messaging, product updates, and campaign opportunities.
  • Localization: Source and manage localized amplification opportunities, including KOL cross-posting, Twitter Spaces, and content syndication.

Requirements

  • Crypto-Native: Must be crypto-native with a deep understanding of APAC social and community dynamics.
  • Social Presence: At least 1,000 followers on X (Twitter), demonstrating good content quality and an engaged community.
  • KOL Experience: Proven experience working directly with KOLs, creators, and contributors across multiple social platforms.
  • Language Fluency: Fluent in English and at least one major APAC language (Mandarin, Korean, Japanese, Bahasa, Vietnamese, etc.).
  • Judgment: Strong judgment around narrative and brand alignment.

Preferred Qualifications (Nice-to-Haves):

  • Experience working at a large blockchain foundation or a Traditional Finance institution.
  • Prior success building social communities for a Layer 1 blockchain or large-scale DeFi project.
  • Strong existing connections with influencers and creators in the crypto space.

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